We're MXB Shopper Marketing Agency. For over 20 years now we've led the way in Path to Purchase and Shopper Marketing for some of the world's biggest brands and activated a few home grown ones along the way.

Put simply, Shopper Marketing means we create exciting and impactful campaigns from the shopper up. We use shopper behavioural insight and deep understanding of the retail landscape, shopper trends, demographics, and emerging technology to deliver targeted, creative and engaging campaigns that deliver.

So whether it's FMCG, Destination, B2B or B2C, we influence your shopper at every stage of their journey, converting customer to shopper, shopper to buyer, and buyer to advocate.

We call this #CreateAction.



We understand your brand needs to disrupt and have stopping power throughout the shopper journey; AT HOME, OUT OF HOME, and at the POINT OF PURCHASE, and through the entire shopper experience: ZMOT, FMOT, SMOT, UMOT.

We innovate at every touch-point to influence the purchase decision so at the first moment of truth when a customer has a brand to choose, they choose yours. And we activate your brand messages digitally so the Ultimate moment of truth becomes the ultimate endorsement of your brand.

We've built our agency around understanding shopper insights, category and channel knowledge and big brand experience. We harness all of this to ensure we put brand enriching, channel-relevant, category-building ideas in-front of our clients.

Our knowledge and approach has enabled us to work with some of the world's best-loved brands. These brands choose MXB because time after time we deliver campaigns that get results, on-time and on-budget.


We have indepth knowledge of retail channels and work daily across FMCG grocery, pharmacy, online, and multi-retail environments. We know what matters to retailers, and we bring this knowledge to the table in every campaign.

We harness the skills of our team, drawn from both agency and client side to ensure we have a rounded knowledge of the challenges you face driving volume, footfall and both customer and retailer engagement.

Our media planning team will strategise to bring you optimum reach while our events team ensure you have a legendary line-up! Our digital team activate campaigns real-time and create an altogether more immersive brand experience.

The result for your brand is a joined up creative process that focuses on brand activation and benefits beyond the campaign.


As well as working with household names, mxb have helped develop over 20 new brands from sectors as diverse as commercial property, insurance, investments, logistics, sporting events and food products right through to public sector partnerships.

And even with sectors as diverse as this, we’ve succeeded by employing our shopper marketing ethos of creating from the customer up. We look strategically at the brand, the vision and point of difference and most importantly we strategise about how the brand needs to engage its range of customers and stakeholders.

Our end goal is to help you map out a commercialization plan that ensures your footprint in the marketplace. We deploy research, we explore channels of distribution, we analyse the competition and we determine your positioning strategy. So whether your brand is new to market or just in need of a reposition we can equip you to connect with your end user in a meaningful way.

CHECKOUT #CreateAction

At mxb we #CreateAction built on SHOPPER insight, We develop communications and promotional stopping power to connect with and engage the shopper.

From innovative instore point of sale to cutting edge digital solutions, we create cohesive communication throughout the entire path to purchase.

We activate your campaign digitally to influence the zero moment of truth, and maximise the ultimate moment of truth. And we have passion in discovering new and innovative ways to disrupt and engage from couch to checkout.

Contact us today to discover how we can #CreateAction with you. Either call, email or just tweet using the hashtag and you can keep up to date with our latest campaigns for our amazing range of client brands.