It’s All in the Show for mxb

MXB appointed creative and media agency for The Balmoral Show

When a brief lands in the agency to develop the creative for one of NI’s best known events, an absolute national treasure loved by old and young, country folk and town folk, it can mean only one thing.  Balmoral Show is calling.  The chance to reinvigorate an event that 150 year’s on, is as relevant and even more exciting today and powerfully retaining its position as one of the best attended events in the country, is an absolute privilege.  The opportunity to position an event that emotionally connects generations, who each treasure it dearly, is met with the right level of consideration and indeed responsibility.   We are passionate and driven to aptly set the stage for the greatest show of them all.   And so it was decided that mxb best captured, envisioned and understood how to present The Balmoral Show to the multi-generational array of visitors, exhibitors and stakeholders for 2019 and beyond.  Watch this space. #Teammxb


cows ploghs wows

show stopping moves