A Taste of Creative with Chipmongers


The legendary Irish Chipper has been at the heart of Irish life for over a century. Chipmongers, a new brand by Musgrave are keeping this tradition alive and relevant today with their chain of beautifully branded chip shops in ROI and NI.

mxb’s journey with Chipmongers began by looking after their social media management. We soon identified the best way we could help their growth on social was by creating catchy and reactive content. By focusing on great content first, we knew we could generate real engagement that maximises on the brand’s fun and highly original personality.

We gathered insights around Chipmonger’s social presence and used the research to help inspire our creative. We crafted micro-campaigns using bespoke animations and created incentives using simple and quirky giveaways, encouraging conversation and engagement. These campaigns were targeted to specific audiences and profiles that we knew would react well to the style of content.

The success of these micro-campaigns led to us being Chipmongers’ go-to agency for ideation, creative, and video content. Since then, we’ve helped grow their social presence and increase their engagement.  And here is just a flavour of the tasty work.