It’s #TimeToOwnIt with


mxb were delighted to create the new campaign for the leading Irish car insurance brand for women, As an online brand, its4women fits perfectly with the lifestyle of modern women with drive. It’s always online, so it’s always at hand. And mxb created an always-on campaign that spans every touchpoint in the shopper experience, #TimeToOwnIt.

#TimeToOwnIt features real Irish women taking control of their own journey. Owning it means embracing the wins in their every day, and celebrating them. And with a great digital strategy for sharing, #TimeToOwnIt allows women to share their experiences of when they’ve ‘owned it’ in a positive and motivational way. Visit for your insurance quote today and like on Facebook to be kept fully up to speed on the campaign. You can view our initial 30 second ad, 10 and 20 second vignette ads plus just a selection of the disruptive outdoor for this campaign.

It’s #TimeToOwnIt…